You may want to name links that you frequently insert into newsletters. There are three benefits in naming links:
1. It will make it easier for you to insert them by using the ‘Insert Named Links’
function in the Editor.
2. It will make it easier to interpret your click stats, as it will show the name of the link instead of the full URL.
3. You can enable tracking of click-throughs in Google Analytics.
To name a link, click on the + button and type in the full URL and the name you want to give it. If you want to enable tracking on Google Analytics, tick the ‘Enable Google Analytics’ box.
In the 2008 Editor, you will see a drop-down that says ‘Insert Named Links’. All you need to do now is select the link from the drop-down.
To edit any of your named links, simply click on the ‘edit’ icon (pen and paper) to the right of the link in the link table. To delete a link, click on the red trash can icon.
How Google Analytics integration works
GraphicMail can integrate web analytics using Google Analytics. Google Analytics is a free application that allows you to study the behaviour of your website’s visitors. To learn more, sign up for a free account at http://www.google.com/analytics/. If you do not have analytics in place, or would like to use Google Analytics alongside your existing system, you simply need to sign up for a free Google Analytics account.
If you already use Google Analytics on your site, you can enable Google Analytics on
GraphicMail. This will allow you to track traffic that originates from your email campaigns.
Our Google Analytics integration allows you to view clickstream data which is passed on from GraphicMail to Google’s analytics package and to goals you have set within Google Analytics. Within Google Analytic traffic sent from GraphicMail will be represented as follows: the medium will be shown as 'Email', the source as your account name, and the campaign as the newsletter name. GraphicMail will also pass along the link name and the email address, so that you can track traffic generated from your GraphicMail emails all the way through to a conversion.
Enabling tracking from GraphicMail to Google Analytics
You can enable Google Analytics for any link in your email by naming the link as described abov and checking the Google enabled box. Then use the Insert Named Link dropdown to insert that link within your editor to inset that link. PLEASE NOTE: the URL needs to be set up in your Google Analytics account for this to work.
After you have enabled Google Analytics on a given link, the tracking code will be applied to that link automatically. The newsletter subject will be passed through as the campaign name so that you can track goals back to the email newsletter.