Publishing your Newsletters to RSS Feeds
RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content. RSS makes it possible for people to keep up to date with their favorite websites in an automated manner that’s easier than checking them manually.
With RSS, you can syndicate your email content via a separate medium and give your audience another way to receive your message. RSS is a great complement to your email
marketing program. Since RSS goes through the web, delivery is seamless and trackable.
If you publish to an RSS feed, in addition to reading your newsletters via email, subscribers can read them through bookmarks in their web browser or through an RSS reader.
By creating a "’feed’ link and promoting it on your site, you're well on your way to creating a new communication channel with your audience. Each RSS feed provides a list of
content, a brief description, and a link to the web page with the full article.
Your RSS Feed
Every account comes with an RSS feed. You will find the link to your feed next to ‘Your RSS Link’.
To change the RSS link, you simply need to click on the ‘edit’ icon.
Please note: changing the RSS link will also change the microsite link.
To publish an email or newsletter to an RSS feed, click on ‘add new RSS feed’. You will then need to select the folder and the newsletter you want to publish to the feed.
You will also need to name the author and title and provide a brief description of the newsletter. These are the details that will be published on the feed.
You can also publish your newsletter to GraphicMail’s public archive. This will publish your newsletter to www.enewsarchive.com. This site contains various newsletters, organized by category. If you want to publish your newsletters here, simply select the category you want them published under, from the drop-down list.
Your active RSS feeds will be displayed when you log in to your RSS menu.