A triggered email is an automated follow-up email that is sent when someone performs an action that has been ear-marked as a trigger. GraphicMail offers 7 types of triggers: anniversary, schedule, email-open, link-click, subscriber, unsubscribe and RSVP.
When a reader clicks on “subscribe now” link in your email, TriggerMail can automatically send them a follow-up confirmation, thank you or welcome email.
With scheduled triggers you schedule when you want an email to be sent – right down to the time and date.
Email open triggers
Send an automated follow-up email when a subscriber opens your email. It’s ideal for sending a series of emails, for instance to introduce a new service or a “How to” guide for
one of your products.
Link click triggers
Link-click triggers are prompted when someone clicks on a specified link in your email. Use it to send additional information regarding the product the link links to.
Set a weekly, monthly or annual date to serve as the trigger for seasonal messages or even payment reminders. Personalize your campaign by setting an anniversary trigger for individual clients’ birthdays to send them congratulations – and remind them that they can rely on your business to meet their needs.
When a subscriber unsubscribes from your email newsletter, TriggerMail can follow-up automatically with a confirmation email – just to be sure.
RSVP triggers are prompted by a subscriber clicking on a “Attending” or “Not attending” link in your email. Instead of sending an automated email, GraphicMail will automatically update a dataset in your account, allowing you to track the attendance of your event.
Trends and practical applications
Triggers allow you to interact with your recipients on a more personal level.
Automate your follow-up
If you send an email announcing a new product to your customers, make the 'more info' link (to a web page describing the product in greater detail) a ‘link’ trigger. By applying a
'link’ trigger, a recipient who clicks on the 'more info' link will receive an email from
customer service one day later, enquiring whether they have any questions about the product.
Create a campaign
You have a complex product and want to send potential clients a series of emails so that they can learn more about it. Make your welcome auto-responder a 'newsletter' trigger, so that everyone who opens it will receive your second newsletter, explaining the
advanced features of the product, a number of days later. This in turn can be another
'newsletter' trigger for the third email, which explains extra services you provide. This
way, you ensure that people who are interested in your product receive a steady stream of information. Successful email marketers are leaning towards greater personalization and segmentation as they move away from 'massive blasting' – sending one email to their entire list. They are sending relevant content to segments of their lists, based on user profiles and responses to previous mailings.
Select the type of trigger you want
There are seven types of triggers; specify your triggers by selecting the appropriate option. You also need to set the delay for the triggered send. You can set the triggered email to send immediately by setting the hours and days to 0, or delay it for a period of time, for example, 24 hours or 14 days.
If you choose a click trigger, you need to select the link that has to be clicked for the triggered email to be sent. Select the link or click on ‘+ Create new links’ to create the link.
How to set up triggers
Select the green plus sign next to the trigger you’d like to create.
For every trigger, you’ll need to provide send details: the 'from', 'reply to' and 'subject information' of the triggered email. This is the email that will be sent automatically, based upon the recipient’s action. You’ll also need to specify whether the send is immediate or delayed. Select the triggered email (the newsletter to be sent to recipients who open the newsletter or click a link) from the 'newsletter to send' drop-down. This email must have been created already. If you still need to create this newsletter, you must first do so under the 'create' menu.
Please note: You have the option to send a text-only version of the newsletter.
When creating a subscribe trigger, select the email you’d like to send, the interval at which you’d it send and the mailing list where a subscription will trigger a send.
For a scheduled trigger, select the newsletter or url that you’d like to send. Provide the name of the mailing list and then enter in your sending options and schedule.
To send a scheduled follow-up email with email open triggers you need to choose the newsletter to send as well as the newsletter that once opened will trigger the send.
Link click triggers are set up by choosing a newsletter and certain links within that message. Choose a link or create additional links using the “create new links” button.
To set an anniversary trigger, select the address book or dataset and the date field that will have to trigger the send. The trigger can be set to send on, before or after that date.
Editing or deleting triggers
As soon as you have created a trigger, you will find it in the appropriate 'active' menu. You can edit or delete any active triggers easily.